Hi, I’m Cassie Su
I am a marketing and digital communications graduate with a Bachelor’s in Psychology and a Graduate Certificate in Marketing and Digital Communications. My background combines an understanding of human behaviour with practical skills in creating clear, consistent, and professional communication across customer touchpoints.
I have practical experience in administration, customer service, and a recent marketing internship, where I developed strong organisation, collaboration, and adaptability. I enjoy supporting businesses and brands in telling their story authentically, using empathy and insight to understand customer motivations and deliver engaging, audience-focused content. I take pride in building positive experiences, fostering trust, and maintaining long-term relationships with clients and potential stakeholders.
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Content Planning
Campaign strategy and delivery
Copywriting and Brand messaging
Content Marketing
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Healthcare
Insurance
Retail
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Limited availability due to part-time role, with flexibility for scheduled projects
Email: su.cassandra@outlook.com
LinkedIn: Cassandra Su
Past projects
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Past projects 〰️
Project 1
My Contribution
Edited the website’s content to improve clarity, consistency, and readability while maintaining the client’s voice.
Created Logos for the website’s insights/blog section
Created an email signature for the client (please use page 3 as that has incorrect contact details to ensure privacy)
The Impact
Delivered a consistent branding element for the client’s emails, supporting professionalism and recognition.
Conducted a content interview with the client to extract key insights and translate them into a foundational blog as well as for a content plan. Ultimately, establishing the brand’s voice and expertise.
Refined and edited website copy to improve clarity, consistency, and readability. As well as enhancing the user’s experience and mobile usability by ensuring that content and structure fit well.
