SECTION 1 - UNDERSTANDING PERSONAL BRAND

MODULE 3: Understandingyour LIFESTAGE

This week is all about understanding your Lifestage. Whilst you can start a business at any stage in life, there are certain challenges you’ll face within each stage that are important to be aware of.

As we discussed in the Values and Personality sections, everyone is unique. These Lifestages are generic in nature and not meant to be prescriptive to your situation. They are a guide to stimulate you’re thinking about your own situation and reflect on what challenges may occur in the next five to ten years of your business.

Being aware of how your values change during the different Lifestages helps you prepare for any challenges. It also helps to be aware of any specific resources you’ll need at a certain stage. You can then adopt different strategies to mitigate any risks to your business.

Learning Objectives

Understanding your Lifestage influences how you set up your business. Therefore, the intentions you set for your business over the next few years are also influenced. Major events in life will shift the focus of your values, and place a spotlight over your available resources. We touched on the three main resources of Time, Money, and Connections earlier on.

In Part 4 we will go into greater detail about them. Here are some examples of each Lifestage section. These will better illustrate how setting up your business can change depending on the Lifestage you find yourself in.

Topic Items

Readings

  • Although some countries are different, and some people leave school early to pursue work, generally speaking, our younger years are spent acquiring an education. If you are in school whilst doing this course, there is no reason you cannot start building your career foundations right now. In fact, it is a great time to start.

    During these formative years, many young people are focused on their friendships above anything else. They often spend most of their daytime with friends and use social media to stay connected when they are apart.

    Whilst money and time are also factors, the biggest resource challenge at this Life Stage when it comes to entering the workforce is connections. Parents or mentors can assist with guidance and funding. Time outside of studies can be allocated and prioritised. But getting people in the industry to take you seriously? That comes down to who you know, not just what you have studied. Do not be afraid to talk about your passions and career goals. These are the things that will set you apart.

    To start addressing this, focus on building your personal online brand now. Create a LinkedIn profile. List your goals, extra-curricular activities, books you have read, and any industry-related interests. Show the people you want to work with that you are serious about your future career.

    Building your career readiness at this Life Stage works best with mentorship. Seek out guidance from experienced people in your network throughout this 12-week process. It is also important to understand any legal or compliance considerations relevant to your situation as you begin putting yourself out there professionally.

    The mentors you connect with will become some of the most valuable resources you have. They are the ones who can help you open doors and get in front of the right people, whether that is a potential employer, an industry connection, or someone who can point you in the right direction.

  • After their school years, young people can explore several directions. Some continue to study at university or other educational institutions. Some travel, some head out into the workforce. And some start thinking seriously about their career before they have finished studying.

    Regardless of the direction you have chosen, at this Life Stage the focus is on learning. If you are studying, it is largely theoretical. If you are already working, you are learning not just the practical skills of your role, but how to get a job in the first place. If you are travelling, you are learning how to adapt, connect and communicate with different people. It is a stimulating and challenging time.

    This is actually a great stage to get serious about your employability. You have energy, time, and the ability to course-correct quickly. Your biggest challenge at this Life Stage is often access to experience and industry connections, not just finances. To employers, you are still building your track record. Do not let that discourage you. There are practical ways to build credibility fast, and we will cover those as the course progresses.

    As in the School Life Stage, mentors are still valuable here. But the relationship shifts. Rather than shared guidance, you need people who will give you honest, direct advice and challenge you to take ownership of your career decisions. At this Life Stage, you are the one responsible for your next step.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.

Module Resources

In this video, Andrew walks you through a practical exercise for mapping your Life Stage against your career timeline. He covers how to calculate how many productive working years you realistically have, what that means for your career goals, and how to stop overestimating what you can do quickly while underestimating what you can build over time. This video will help you zoom out, get perspective, and start approaching your employability with a clearer, longer-term mindset.

Module 3 Activity

Please work through pages 27 – 37 of your Personal Branding Workbook.

NEXT MODULE

Module 4: Understanding Your RESOURCES