Creating and Directing A Podcasts

The purpose of this brief is to identify the context of the requested service. There are different formats of podcasts. They can be fully auditory or a combination of visual and audio. For most people, when they hear ‘podcasts’ they automatically assume music and headphones. Podcasts are about the content of the format, not just the format. The objective is to identify what content to advertise and other requirements to deliver the service.