Videography

Videos are important communication avenue to trigger different senses. This format is successful for making the content memorable to the audience. There are different types of videos that you need to identify to achieve client satisfaction.

• Short form videos (5-60 seconds) - ideal for social media content, GIFs, ads, BTS, teasers, testimonials, microlearning, user-generated content, etc. (the leap). These videos are effective for increasing reach and engagement in social media algorithms (see how to increase reach in social media - optional)

• Mid form videos (1-8min) - ideal for knowledge transferring content such as how-to’s in youtube videos. The format must deliver enough valuable and engaging content throughout its entire duration. Your objective as a marketer is to strategise the video to make people want to keep watching the content. (Enders Analysis)

• Long form videos (>8min) - ideal for sharing knowledgeable content while promoting personality of the personnel involved/speaking in the content. These videos are suitable for webinars, brand films and video podcasts.