How CampusLife Interns Helped Tamanna Reclaim Time To Focus On Her Business

Running a small business often means juggling multiple responsibilities at once, and for many business owners, marketing becomes the responsibility that constantly gets pushed down the priority list.

Between managing clients, running operations, and handling everyday responsibilities, it can be difficult to consistently show up online and grow a business strategically. That was exactly the position Tamanna Relia, founder of Cents and Solutions, found herself in.

As a financial coach, Tam works closely with small businesses to help owners feel more confident and clear when it comes to cash flow, profit and loss, and everyday financial decision-making. Through coaching, workshops, and speaking engagements focused on the psychology of money, her goal is to help business owners feel more empowered in the financial side of their business.

But while helping others grow their businesses, Tam recognised there was a growing gap when it came to marketing for her own business.

Discovering CampusLife

Tam first discovered the CampusLife internship program through a business networking event. From the beginning, she found the experience seamless, supportive, and easy to navigate.

After reviewing student introduction videos and meeting with potential interns, the process moved quickly. Within a couple of weeks, Tam had found the right person to join the business.

Initially, the role focused mainly on social media support, but as the collaboration grew, so did the opportunities.

What began as support with content creation gradually expanded into website updates, blogs, capability statements, and broader marketing planning. Over time, the intern became increasingly involved in helping support the overall growth and direction of the business.

More Than Just Task Support

What stood out most to Tam was how quickly the support began creating real impact within the business.

Before working with the intern, she was spending up to three or four hours each week managing social media and marketing tasks herself. With support from the intern, that process became far more efficient, reducing her involvement to a much shorter review process rather than managing everything alone.

Having support across blogs, website updates, and social media also helped create a more consistent marketing presence for the business.

Beyond content creation, the intern also helped develop a marketing plan that gave Tam more structure and clarity around her marketing direction and future business decisions.

Because she no longer needed to manage every marketing task herself, Tam was able to spend more time focusing on client relationships, strategic growth, and the broader direction of the business.

The support also gave her more mental space to focus on the areas where her expertise was most valuable, helping clients and making bigger long-term decisions for the future of the business.

A Different Experience From Traditional Agencies

During the interview, Tam reflected on how different the experience felt compared to working with traditional marketing agencies.

While agencies often provide external support, she found the CampusLife internship experience far more collaborative and personalised. Rather than simply completing tasks, the intern took the time to understand the business, its values, and its long-term goals.

That deeper understanding meant the work felt more aligned with the direction of the business rather than simply transactional.

Tam also highlighted the value interns bring through their familiarity with modern tools and platforms, particularly AI-driven tools such as Canva and ChatGPT. Combined with fresh ideas, creativity, and adaptability, this created a level of support that felt both practical and aligned with the evolving needs of modern businesses.

From a business perspective, Tam also noted that the internship model was significantly more cost-effective compared to engaging a traditional agency, while still delivering meaningful support and results.

Changing Perspectives on Student Talent

The experience also changed Tam’s perspective on what students and interns are capable of contributing within a professional environment.

She reflected on how different these opportunities are compared to when she was a student. Having access to real-world experience, mentorship, and professional collaboration before graduating can make a huge difference in helping students transition into their careers with more confidence.

Programs like CampusLife not only help students build practical skills, but also allow them to understand what it is like to contribute within a real business environment.

Rather than seeing interns as temporary support, Tam saw firsthand how students can bring meaningful value, strategic thinking, and creative energy into a business. Their willingness to learn, contribute ideas, and adapt quickly created a partnership that benefited both sides.

In fact, even after graduating, the intern continued working with Tam beyond the formal internship period. For Tam, this reflected the strong relationship and trust built throughout the experience.

A Win-Win for Both Businesses and Students

For business owners who feel overwhelmed by marketing, Tam’s advice is simple:

“Do not try to do everything alone.”

Many business owners are experts in their own field, but marketing can often feel like a completely different world. Through CampusLife, interns help bridge that gap by bringing fresh perspectives, creativity, and modern digital skills into growing businesses.

At the same time, students gain meaningful hands-on experience, mentorship, and the opportunity to build confidence in a real business environment.

For business owners looking for practical marketing support, and students wanting meaningful real-world experience, CampusLife creates a pathway where both sides can learn, collaborate, and grow together.