Hi, I’m Chuoxin (Calllie) Cai
I’m a Master’s student in Marketing & Information Systems with hands-on experience supporting founders and small businesses through content creation, research, and campaign execution.
During my internship at CampusLife, I worked directly with clients in the BYOB ecosystem, turning ideas into structured, actionable marketing outputs.
-
Content Plannning & Execution: Supporting structured content planning for founder-led brands, ensuring clarity, consistency, and alignment with brand goals
Content Repurposing: Transforming long-form interviews and audio content into usable written and short-form assets
Visual Content Support: Creating and refining branded visuals in Canva
Marketing Research: Conducting background research and competitor scans to inform content direction and positioning
Professional Communication: Drafting meeting summaries, briefs, and follow-ups to support smooth client collaboration
Tools & Platforms: Canva, Google Docs, Google Drive, Minvo, LinkedIn, basic analytics tools
-
Phone: 0413564285
Email: chuoxincai@gmail.com
LinkedIn: www.linkedin.com/in/chuoxin-cai
Past projects
〰️
Past projects 〰️
Project 1
Project Name
Client Content Support - CampusLife × BYOB Clients
Overview
Supporting founder-led brands with structured, consistent content execution across LinkedIn and blog platforms.
This project focused on transforming raw ideas and discussions into clear, audience-ready written content.
My Contribution
Rewrote and structured LinkedIn posts to improve clarity, flow, and alignment with brand voice
Supported blog-style content development based on founder insights and lived experiences
Created and refined supporting visual assets using Canva
The Impact
Improved clarity and consistency of client-facing content
Supported a more structured and repeatable content workflow
Helped clients communicate their ideas more confidently and clearly to their audience
Project 2
Project Name
Marketing Research Support - CampusLife × BYOB Clients
Overview
Providing research and strategic support to inform content direction, positioning, and decision-making.
This project focused on turning broad ideas into clearer marketing direction through structured research and analysis.
My Contribution
Conducted background research on clients, industries, and comparable brands
Supported competitor and content landscape analysis to identify patterns and gaps
Summarised insights into clear, actionable notes for content and messaging direction
Assisted in breaking down complex ideas into manageable themes and priorities
The Impact
Helped clients and the internal team gain clearer direction before execution
Reduced ambiguity around content themes and positioning
Supported more confident and focused decision-making
Project 3
Project Name
Video Editing & Content Repurposing - CampusLife × BYOB Clients
Overview
Editing and repurposing founder-led video content into short, shareable formats for digital platforms.
This project focused on improving content usability and consistency through structured editing and organisation.
My Contribution
Edited long-form and recorded video content into shorter, platform-ready clips
Applied basic video trimming, sequencing, and formatting for reuse across channels
Organised video files and supporting documents to improve content management and retrieval
The Impact
Enabled easier reuse of existing video content across multiple platforms
Reduced friction in the content creation and publishing process
Supported a more efficient and repeatable content workflow
