Hi, I’m Hsu Liz
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Digital marketing (social media, email campaigns, website content)
Event execution and coordination
Campaign execution and coordination
Website updates and content management
Business development
Marketing communications
Website updates and content management
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AI SaaS
Semiconductor
Financial Services
Recruitment Services
Event Operations and Community Services
Arts
Retail
Fashion
Jewellery
Beauty
Automotive
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Availability varies, contact for further information
Email: lizhsu2001@outlook.com
LinkedIn: Chihyuan (Liz) Hsu
Portfolio: https://lizchihyuan.wixsite.com/lhsu
Past projects
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Past projects 〰️
Project 1
Project Name
LinkedIn Content Activation Campaign (Financial Services Industry)
My Contribution
Created LinkedIn carousel post and supporting caption copy aligned with brand tone and compliance messaging
The Impact
Increased post impressions by 19.1% (Mock metric)
Increased reach by 9.8% (Mock metric)
Increased engagement rate by 1.7% (Mock metric)
Project 2
Project Name
Global Market Expansion Simulation (Manufacturing Industry)
My Contribution
Conducted cross-market opportunity analysis to assess demand potential, competitive intensity, pricing sensitivity, and cost structures across international regions.
Prioritised target markets and defined a phased expansion strategy balancing short-term revenue and long-term brand equity.
Developed market-specific brand positioning and pricing strategies aligned with local consumer preferences and willingness to pay.
Planned and optimised advertising investment across multiple markets, managing budget allocation to maximise media efficiency and growth impact.
Monitored performance indicators, including market share, contribution margin, cash flow, and ROMI, adjusting strategy in response to competitive dynamics.
Led iterative optimisation cycles, reallocating spend and refining strategy based on performance data and market feedback
The Impact
Maintained #1 market position across five consecutive quarters through disciplined advertising allocation, market prioritisation, and performance-led optimisation decisions.
Delivered top 10% global performance by balancing growth, profitability, and competitive response across multiple international markets.
Project 3
Project Name
Brand Activation and Promotion Campaign (Beauty Industry)
My Contribution
Developed a digital-first market entry strategy for rhode entering Australia, with the objective of building early brand awareness, educating local consumers, and driving initial conversion through culturally localised digital channels
Created social media content strategy across the marketing funnel, channels include Instagram, TikTok and YouTube.
The Impact
Delivered a structured digital market entry plan covering positioning, content strategy, channel selection, and a 90-day launch roadmap, supported by defined KPIs and performance measurement frameworks for the Australian market.
Project 4
Project Name
Brand Activation and Promotion Campaign (Hi-Tech Industry)
My Contribution
Develop a strategic brand campaign to support Gravity Industries’ entry into the Australian market by positioning jetpack flight as a premium, high-status experiential offering and building awareness, consideration, and early adoption among affluent Australian consumers.
Created marketing strategies across the marketing funnel, including jetsuit race poster design, race announcement, pop-up event poster design, outreach email, and sales script.
The Impact
Delivered a full-funnel brand campaign strategy for Gravity’s Australian market entry, including positioning, target segmentation, creative executions, channel strategy, and an execution roadmap designed to drive awareness, engagement, and early trial for a high-involvement experiential product.
Project 5
Project Name
B2B Client Acquisition Campaign (AI SaaS Industry)
My Contribution
Designed, scheduled and sent industry-customised email templates for identified clients
The Impact
Supported the acquisition of 8 qualified B2B clients in one month, and increased the goal by 30%. Clients' industries include chemicals, semiconductors, PCBs, and more.
