Hi, I’m Cherry Vuong
I’m a recent Marketing Graduate from RMIT University with 2+ years experience in social media marketing and content creation. I’m currently on a journey to sharpen my expertise through professional working experiences.
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Creative Content Creation
Social Media Management
Canva Proficiency
Marketing Strategy Planning
SEO Writing
Team Leadership
Strong Aesthetic Sense
Video Editing
Event Planning
Paid Advertising
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Vietnamese
Businesses/Community
FMCG
Beauty, Fashion, Luxury
Personal Branding
Health
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Available to work Full time, Hybrid or Onsite.
Unlimited work rights (Temporary Working Visa - Subclass 485)
[Contact details]
Melbourne, VIC | 0402 638 620 | cherryvuongvma@gmail.com | LinkedIn
Past projects
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Past projects 〰️
Project 1
Project Name
Website Development – Anokai Advisory
Overview
This project involved designing a complete digital presence for a health advisory client who wanted a website that felt trustworthy, visually cohesive, and instantly relatable to her audience. I created the brand identity from the ground up, including the logo, colour palette, and website structure, translating her vision into a clean, intuitive online experience.
My Contribution
Designed the brand identity, including logo and colour palette
Created the website layout and visual structure
Ensured brand consistency across all pages
Delivered the website on time from concept to launch
The Impact
The website launched on schedule and received positive feedback from both the client and her audience. The final site successfully reflected the brand’s values and helped establish a confident, professional first impression.
Project 2
Project Name
Digital Marketing & Social Media – Bet: The Vietnamese Music Show
Overview
This project involved leading digital marketing efforts for a large-scale Vietnamese music event in Melbourne. The focus was on building awareness, driving ticket sales, and growing an engaged community through organic social media content and campaign planning.
My Contribution
Planned and executed social media content strategies across Instagram and Facebook
Managed content calendars and campaign timelines
Led a small creative team to ensure consistent execution
Supported organic audience growth and event promotion
The Impact
The campaign contributed to the sale of over 300 tickets and the growth of 1,000 plus organic followers. The event achieved strong visibility within the Vietnamese student and youth community in Melbourne.
Project 3
Project Name
L’Oréal Brandstorm 2025 Entry
Overview
This project involved developing an innovation concept for the L’Oréal Brandstorm 2025 competition, focused on men’s beauty and grooming. The concept addressed modern masculinity and everyday convenience, aligning with evolving consumer expectations and L’Oréal’s brand positioning.
My Contribution
Conducted market and trend research within the men’s beauty category
Developed a product innovation concept responding to consumer insights
Shaped the brand strategy and value proposition
Designed the final presentation to clearly communicate the concept
The Impact
This project strengthened my understanding of consumer insight–driven innovation within the global beauty industry. It deepened my skills in market research, product ideation, and brand strategy, while providing hands-on experience translating trends in modern masculinity into a commercially relevant concept aligned with L’Oréal’s brand direction.
Project 4
Project Name
Short Video Content Creation
Overview
This project involved creating a short-form video to introduce my working style, core skills, and personality in a concise and engaging format. The video was produced as a creative alternative to a traditional written introduction, designed to communicate who I am and how I work in a more human and visual way.
My Contribution
Conceptualised the video structure and key messaging
Created and edited the video end to end
Applied short-form storytelling techniques to maintain clarity and engagement
Ensured the final output aligned with a professional personal brand
The Impact
The video provided a concise and engaging way to communicate my working style, skills, and personality beyond a traditional CV. It strengthened my personal brand and offered recruiters and collaborators a more human, visual first impression, helping me stand out in applications and portfolio reviews.
Project 5
Project Name
Glamorazzi Marketing Agency - Travel Content Writing
Overview
This project involved writing a destination-led travel article for Glamorazzi Marketing Agency, with a strong focus on SEO performance. The content was structured to be both engaging for readers and optimised for search visibility, balancing storytelling with technical SEO best practices.
My Contribution
Wrote long-form travel content aligned with brand tone and audience intent
Applied on-page SEO techniques including keyword optimisation, alt text, and internal and external linking
Structured the article for readability and search performance
Collaborated with the editorial team to ensure content met publishing standards
The Impact
The article was published as part of Glamorazzi’s content output and contributed to improved content quality and SEO alignment across the site. The structured, search-optimised approach supported long-term discoverability while delivering clear, engaging destination content for readers.
