Hi, I’m Shwetha Ravichandra
I'm a recent Master of Business (Marketing) graduate from QUT with hands-on experience supporting multiple clients across digital strategy, brand development, and content creation. I've worked on a range of projects, including competitor analysis, social media content creation, market entry research, and conference preparation.
I completed a year-long digital strategy and marketing mentorship with Simon Clarke, which deepened my understanding of customer experience frameworks, website design principles, and strategic planning. Combining my internship experience at CampusLife with my research-driven approach to marketing, I enjoy understanding the audience first and then building strategies that actually connect.
I thrive when managing multiple projects and collaborating with clients to turn their goals into practical, well-executed deliverables.
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Digital marketing strategy (SEO, SEM, social media)
• Brand development and positioning
• Content creation and copywriting
• Competitor and market research
• B2B and B2C marketing
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AI consultancy
• Executive coaching / personal branding
• Financial coaching
• Security technology
• Hospitality
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Email: shwe.naidu11@gmail.com
LinkedIn: Shwetha Ravichandra
Past projects
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Past projects 〰️
Project 1
Project Name
Corrie Dark / Integrity AI
My Contribution
Researched AI ethics topics relevant to small businesses across different industries and sectors
• Prepared conference research to support client presentations
• Refreshed existing blog content for improved relevance and engagement
The Impact
Research enabled Integrity AI to deliver informed, sector-specific presentations on ethical AI adoption.
Refreshed blog content improved the company's content library and supported ongoing thought leadership.
Project 2
Project Name
Bryan Drennan / The Recovery Run
My Contribution
Conducted competitor analysis, identifying positioning gaps in the executive coaching space.
Developed brand logo for The Recovery Run.
Created LinkedIn posts designed to build thought leadership presence.
The Impact
Provided foundational brand assets that established a consistent visual identity for a new coaching business.
LinkedIn content supported early audience building and positioned Bryan as a credible voice in transformation coaching..
Project 3
Project Name
Tamanna Relia / Cents & Solutions
My Contribution
Supported the lead intern with copywriting for social media posts.
Created content aligned with the brand's approachable, education-first voice.
The Impact
Contributed to building the brand's social media presence, helping communicate financial empowerment messaging to women business owners and individuals seeking financial independence.
Project 4
Project Name
CanTech Group (Industry Capstone)
My Contribution
Team leadership: Coordinated a team of five across research, strategy development, and final deliverables.
• Organic search strategy: Developed content recommendations including educational guides for senior travellers.
• Website UX recommendations: Proposed improvements including product listings, live chat support, and mobile optimisation.
• SEM strategy: Recommended long-tail keyword targeting and OTA advertising on Booking.com and Expedia.
• Social media channel strategy: Developed a Facebook-first approach based on research showing 55% of seniors use Facebook for product research.
The Impact
Delivered a comprehensive digital marketing strategy providing CanTech with a clear roadmap to enter the B2C market.
• Research-backed recommendations gave the client actionable next steps across organic search, paid advertising, and social media.
Project 5
Project Name
Sirromet Wines (Academic Project)
My Contribution
CAGE distance analysis
Market research on Indian wine consumers
Entry recommendations based on market analysis
The Impact
Provided strategic recommendations for market entry, demonstrating skills in international marketing, market entry frameworks, and cross-cultural analysis.
